Monday, February 21, 2011

Mascara Minute: Maybelline Volum' Express The Falsies

($7.49, Maybelline, CVS)
Okay, EYE LOVE this mascara. Get it? "Eye" instead of "I"? You get it. Anyway, if you think you can't find a decent mascara at the drugstore, you are sorely mistaken. And the great thing about drugstore mascara is if you buy it and don't love it, you're out like a couple bucks instead of, say, $22. Also, I'm in no way paid to endorse them, but they are my favorite drugstore (especially since there's one about 14 steps from my apartment), but I really love CVS because they'll let you return any and all beauty products if you tried something and you were like "meh." But you will SO not be "meh" about Maybelline Volum' Express The Falsies. It's got a rounded spoon brush that's made of fibers, not rubber (though I definitely LOVE a rubber brush), which separate and truly truly outrageously elongate your lashes, while the keratin formula makes your lashes look way more full. Of course, like any mascara in the entire universe, you need to apply a few coats -- The Falsies dries quickly, so apply fast. I like to do one entire eye -- curl, apply one coat starting from the base to the tips, doing that wiggly technique thing, and then apply a second coat to really bring them out. If The Falsies fails you it's because you have failed The Falsies. Oh yeah, since I don't do waterproof mascaras, I can't tell you how the waterproof version works. Only the "Very Black." There's a reason Maybelline's The Falsies has the letters "T," "F" and "M" in its name: it also stands for Tamar's Favorite Mascara.

(Disclosure: I was sent this product by PR.)

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